The Miami general obligation bond, named Miami Forever, was an opportunity to support the city of Miami in advancing flooding and sea level rise adaptation through a $400 million bond.
We developed a bilingual site, called MiamiForever.org, along with custom mailers and TV, radio, and digital ads that featured Mayor Tomás Regalado, Commissioner Ken Russell, and several constituents explaining how this bond would benefit each group.
57% of Miami voters voted in favor of the bond. In flood-prone areas like Miami’s District 2, we helped increase turnout to 12% (typically 10.5%) with 69% voting in favor of the bond!
Our unique approach: We ran an analysis of the voter files in comparison to flood-risk areas and customized marketing materials based on voter history and flood risk to ensure that messages resonated with each district’s demographics. We weighted our media spend toward active voters and households most affected by flooding.
Media that drives results: Through targeted digital ads, English and Spanish TV, Spanish radio, a two-page spread in the Biscayne Times, and custom mailers, we reached a broad audience, with one out of every three potential voters visiting our site.
Our ripple effect: Not only did the bond help fund flood mitigation projects. It also helped raise the city of Miami’s credit rating. On March 1, Moody’s Investors Service cited the Miami Forever bond as a contributing factor in their decision to raise Miami’s general obligation credit rating from A1 to Aa2.
American Flood Coalition Action is registered in Delaware as a 501(c)(4) nonprofit organization.
